Personal Project
SEO On-Page Optimisation
A personal blog had poor crawlability and weak organic visibility due to poor on-page structure.
+15%
SEO Score
Lighthouse audit
Available for internships & junior roles
Hi, I'm Hamza
Junior Digital Marketing Analyst / Business Analyst
Business Administration student at Hunan University, China. I translate business goals into data-driven marketing execution — powered by SEO, analytics, and AI tooling.
3+
Years Experience
10+
Projects Completed
20+
Tools & Skills
02 / About
Currently based in
Changsha, Hunan
China 🇨🇳
Junior, but serious about growth.
Hamza is a junior Business Administration student at Hunan University, China. He has around 3 years of digital marketing experience and practical exposure to SEO, WordPress, AI tools, automation, and content creation.
His profile is junior but highly growth-oriented, combining business thinking with digital execution and a strong interest in AI-driven marketing and analytics.
Student
Business Administration at Hunan University, China. Expected graduation 2028.
Practitioner
3 years of hands-on digital marketing — SEO, WordPress, content, campaigns.
AI-Native
Integrating AI tools and automation into marketing and content workflows.
Global Mindset
Moroccan in China — multilingual, adaptive, and cross-culturally fluent.
03 / Projects
Selected Work & Projects
Real projects, honest results. Each one is a case study — problem, solution, outcome.
Client Project
WordPress Conversion Landing Page
A freelance client needed a fast, clean landing page with a conversion-focused CTA funnel.
<3s
Load Time
PageSpeed benchmark
Case Study
Digital Ad Campaign Analysis
How do you determine which ad creative performs best across three test variants?
3
Variants Tested
Comparative analysis
Personal Project
AI-Assisted Content Workflow
Content production was slow, inconsistent, and relied too heavily on manual repetitive steps.
~40%
Time Saved
Estimated reduction
Learning Project
Email Marketing Sequence
Leads were dropping off post-contact without being nurtured toward conversion.
5-Email
Sequence
Automated workflow
Case Study (Demo)
Marketing Performance Dashboard
Marketing data was scattered across tools with no consolidated view of performance.
KPI
Dashboard
Reporting demo
Want to see more or discuss a project?
Get in Touch04 / Skills
My Skill Set
A realistic snapshot of where I stand today — junior-level, growing fast, with strong foundations in marketing, analytics, and AI tooling.
Skill Overview
Self-assessed — realistic junior-level proficiency
Business & Marketing
Digital Marketing80%
SEO (On-Page & Technical)78%
Content Marketing76%
Social Media Advertising70%
Email Marketing65%
Analytics & Data
Google Analytics68%
Excel / Google Sheets72%
KPI Reporting70%
Campaign Analysis68%
Basic Data Analysis62%
AI & Automation
ChatGPT / AI Tools78%
Prompt Engineering72%
Workflow Automation65%
Content Pipelines68%
Web & Design
WordPress & Elementor75%
Landing Page Design72%
Photoshop65%
Premiere Pro60%
Basic UX Principles62%
Languages
Arabic (Native)100%
English85%
Chinese — HSK 235%
05 / CV
Everything you need
in one document.
A clean, focused CV covering education, work experience, projects, languages, and technical competencies. Updated for 2024–2025 opportunities.
Quick Facts
NameHamza El Fatihi
RoleJunior Business & Digital Marketing Analyst
UniversityHunan University, China
Emailelfatihihamza4@gmail.com
StatusOpen to opportunities
Education
BBA — Hunan University, China
2022 – Expected 2028
Experience
Digital Marketing Specialist
Freelance · 3+ years
Location
Changsha, Hunan · China
Remote-friendly
AI Skills
ChatGPT · Jasper · Notion AI
Prompt engineering & automation
Languages
Arabic (Native) · English
Chinese — HSK 2
Availability
Junior Full-Time · Scholarships
Internships · Remote & Freelance
07 / Contact
Let's Connect
Available for internships, junior roles, freelance projects, and collaboration. Feel free to reach out — I'm always open to new opportunities.
elfatihihamza4@gmail.com
Phone / WhatsApp
+86 198 8405 1463
@hamzafth07
Location
Changsha, Hunan · China
Scan the QR code to add me on WeChat.
hamza el fatihi 浩然
06 / Experience
Education & Experience
A concise, honest account of my academic journey and practical work.
Education
Bachelor of Business Administration
Hunan University
Changsha, Hunan, China
- Business Analytics · Marketing Management · International Business · Economics
- Studying in a fully English-medium international program at a top Chinese university
- Developed cross-cultural communication and adaptability skills
Work
Digital Marketing Specialist
Freelance / Various Clients
Remote
- Planned and executed SEO strategies — keyword research, meta optimisation, internal linking
- Built and maintained WordPress sites and conversion landing pages using Elementor
- Designed social media graphics and short-form video content with Photoshop & Premiere Pro
- Monitored campaign KPIs (CTR, CPC, conversion rate) via Google Analytics and Excel dashboards
- Integrated AI tools (ChatGPT, Jasper) into content production pipelines
- Set up basic email marketing sequences and automation workflows